If offering a chance to win Justin Bieber tickets wasn’t enough motivation to tour a new home development, more home builders are now touting “green” features in some of their models. According to the Wall Street Journal these home developers are taking the extra step to entice buyers.
Beazer Homes this month introduced solar-powered homes in Phoenix, part of its eSmart program. And KB Home not only offered the Justin Bieber tickets but also is serious about their eco-friendly options now has plug-in stations available for electric cars.
Meritage Homes isn’t giving consumers a choice: Eco-features come standard in every house built in Lyon’s Gate, which officially opens in Gilbert, Ariz., Saturday.
The company bills the prototype community as the nation’s largest environmentally-friendly development of its kind, with features that go way beyond low-flow toilets and recycled carpet.
Each unit, for example, comes with an advanced solar electric and thermal system that generates twice the energy per square foot of conventional solar panels. Buyers can even monitor and control their electrical systems from anywhere via a smart phone or computer.
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