Home Depot Welcomes Martha Stewart and her Patio Sets and Organizing Bins

Breaking from @HomeDepot and @MarthaStewart Twitter accounts, their is a partnership brewing that will have Martha Stewart Living sell branded home improvement products in all Home Depot stores.
Products in the outdoor-living category will launch in January in the U.S. and February in Canada, followed by products in the home-organization categories in February. The outdoor living line will include patio dining and conversation sets priced from $399 to $1,999. The home organization category will feature a closet organization system and a nine-cube organizational unit. Additional products will be available next year.

“Together we will offer unique products at affordable prices, along with enhanced know-how to help consumers complete any project,” Home Depot Chairman and Chief Executive Frank Blake said.
Could be a win-win for both companies as it is a natural extension of Martha Stewart’s current product line and Home Depot provides an immediate and Nationwide channel of distribution. Home Depot now has exclusivity to a coveted brand name and stronger exposure to a weak segment of their market (women).
More about the deal from Home Depot
[via Wall Street Journal]

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Timothy Dahl

Timothy Dahl

Founder/EIC at Charles & Hudson
Timothy’s background includes stints at This Old House, ELLE DECOR, Metropolitan Home and Woman’s Day. His work has been published on Wired Design, Bob Vila, DIY Network, The Family Handyman and Popular Mechanics and he has been featured on the Martha Stewart radio show and as a speaker at the ALT Design Summit, K/BIS and the National Hardware Show.