According to this article from the New York Times, Home Depot and Lowes are adjusting their focus and getting in tune with the consumers reluctance to take on larger remodeling projects and instead focus on smaller diy projects around the home.
While the recession has caused consumers to pull the plug on exorbitant renovations, it has ignited a resurgence of small, do-it-yourself repair and maintenance projects. The trend has been so noticeable at Lowe’s and Home Depot that those home-improvement chains are taking steps to adjust.
Lowe’s has added more staff to popular do-it-yourself departments, like paint and hardware. Home Depot also beefed up its paint department, adding new products like an all-in-one paint and primer, and a Rust-Oleum paint variety that promises to cover more surface area for the money.
How will this effect the mom and pop hardware stores and smaller chains who always served homeowners much better in this area? Will Home Depot and Lowes be able to effectively pull off this shift in strategy as we imagine this will require more knowledgeable sales people which both of these stores are lacking.
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