Rust-Oleum Targets the DIY & Design Crowd with their Kitchen Transformations

casa sugar julia Rust Oleum Targets the DIY & Design Crowd with their Kitchen Transformations

I recently joined a select group of media in hands-on testing Rust-Oleum’s new cabinet and countertop transformation kits which they feel is going to revolutionize the DIY segment of the market. This event was held at Latrobes, a very unique event space (formerly a bank) in the center of the French Quarter in New Orleans and you couldn’t have wished for a more inspiring place to test paint and product.

Rust-Oleum is long known for their specialty paint products and cleaners but they’ve taken a dramatic step in the DIY and design direction with these new kitchen makeover kits. They’ve lowered the barriers to cost and skill required to do a surface renovation on a kitchen which typically involves painting cabinets and replacing countertops.

rustoleum countertop Rust Oleum Targets the DIY & Design Crowd with their Kitchen Transformations

rustoleum kitchen setup Rust Oleum Targets the DIY & Design Crowd with their Kitchen Transformations

I’ll break down each kit in upcoming articles and if a newly resurfaced countertop for $250 and cabinets for $150 sound appealing to you then you’ll want to check back on our reviews of the process and product.

rust oleum paint mixing Rust Oleum Targets the DIY & Design Crowd with their Kitchen Transformations

It was great to hear feedback from everyone in attendance and going through the accelerated process of transforming a cabinet face and countertop was of tremendous value. I honestly feel that most people could do this over a weekend no matter what level of DIY skill they have.

rustoleum finished countertop Rust Oleum Targets the DIY & Design Crowd with their Kitchen Transformations

Check out more photos from the event on Facebook and Flickr.
disclaimer: Rust-Oleum provided travel and lodging but the opinions of this event and experience are solely that of Timothy Dahl of Charles & Hudson which abides with WOMMA Ethics Code, FTC guidelines and social media engagement recommendations.

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timothy dahl profile Rust Oleum Targets the DIY & Design Crowd with their Kitchen Transformations

Timothy Dahl

Founder/EIC at Charles & Hudson
Timothy’s background includes stints at This Old House, ELLE DECOR, Metropolitan Home and Woman’s Day. His work has been published on Wired Design, Bob Vila, DIY Network, The Family Handyman and Popular Mechanics and he has been featured on the Martha Stewart radio show and as a speaker at the ALT Design Summit, K/BIS and the National Hardware Show.
  • Dale

    This product really works, but you have to follow the instructions to the letter. We used the Cabinet Transformation kit a year ago and it still looks great. We were able to split the work up over several evenings, however if you use the stain make sure that one person is doing the stain and you have one other to make sure that the stain looks consistent across the cabinets. (Helpful tip: when you take the doors off, write a number on the inside of the cabinet with a grease pen and then lay the doors on a piece of drywall across sawhorses with the corresponding numbers written on the drywall. it makes reinstallation much easier knowing exactly which door goes where since you will be painting both sides of the cabinet doors.)