Choosing the right tile can be an arduous and painful process, but it doesn’t have to be. Instead visualize how your ideal tile will look in your home before setting foot into any tile shop or speaking to a tile setter. Your gut feelings should guide you towards colors that you feel work well and textures that are comfortable.
After you have a fairly solid idea about what you want, start exploring materials and possibly consulting with designers and tile setters. It will help most designers if you have a direction and feel for what you want and they can help fine tune your selection based on budget, use, and material availability.