Rust-Oleum Targets the DIY & Design Crowd with their Kitchen Transformations

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I recently joined a select group of media in hands-on testing Rust-Oleum’s new cabinet and countertop transformation kits which they feel is going to revolutionize the DIY segment of the market. This event was held at Latrobes, a very unique event space (formerly a bank) in the center of the French Quarter in New Orleans and you couldn’t have wished for a more inspiring place to test paint and product.

Rust-Oleum is long known for their specialty paint products and cleaners but they’ve taken a dramatic step in the DIY and design direction with these new kitchen makeover kits. They’ve lowered the barriers to cost and skill required to do a surface renovation on a kitchen which typically involves painting cabinets and replacing countertops.

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I’ll break down each kit in upcoming articles and if a newly resurfaced countertop for $250 and cabinets for $150 sound appealing to you then you’ll want to check back on our reviews of the process and product.

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It was great to hear feedback from everyone in attendance and going through the accelerated process of transforming a cabinet face and countertop was of tremendous value. I honestly feel that most people could do this over a weekend no matter what level of DIY skill they have.

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Check out more photos from the event on Facebook and Flickr.
disclaimer: Rust-Oleum provided travel and lodging but the opinions of this event and experience are solely that of Timothy Dahl of Charles & Hudson which abides with WOMMA Ethics Code, FTC guidelines and social media engagement recommendations.

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