Do You Let IKEA Define You?


All of the fuss circulating this week regarding IKEA’s decision to switch fonts (elegant version of Futura to plain-jane Verdana) got us thinking about one of the coolest scenes from the movie Fight Club. Ed Norton’s character ponders the question of “What kind of dining set defines me?” and dreams of filling his home with products from the IKEA catalog with hopes it transforms his stature in life or at least portrays the image he has of himself.
Isn’t that what decorating is all about?

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timothy dahl profile Do You Let IKEA Define You?

Timothy Dahl

Founder/EIC at Charles & Hudson
Timothy’s background includes stints at This Old House, ELLE DECOR, Metropolitan Home and Woman’s Day. His work has been published on Wired Design, Bob Vila, DIY Network, The Family Handyman and Popular Mechanics and he has been featured on the Martha Stewart radio show and as a speaker at the ALT Design Summit, K/BIS and the National Hardware Show.
timothy dahl profile Do You Let IKEA Define You?

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