This ingenious approach to advertising from Makita is making the rounds online as it should. Saatchi & Saatchi are responsible for this campaign in which more than 20,000 holes were drilled with various spacing to create the desired visual effect. This advertisement was completed in South Africa but we’d love to see it on done in NYC or LA.
The following two tabs change content below.
Founder/EIC at Charles & Hudson
Timothy’s background includes stints at This Old House, ELLE DECOR, Metropolitan Home and Woman’s Day. His work has been published on Wired Design, Bob Vila, DIY Network, The Family Handyman and Popular Mechanics and he has been featured on the Martha Stewart radio show and as a speaker at the ALT Design Summit, K/BIS and the National Hardware Show.