The Reinvention of Tupperware

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According to this article from the New York Times, Tupperware is repositioning itself as not only a food storage company but also a vital part of your food prep for both men and women to use.
The 64-year-old brand, still sold primarily at Tupperware parties but also online, wants to be known for more than storage for your grandmother’s macaroni salad.
Tupperware containers in which food can be stored often have a secondary function, like a mixing bowl with a lid; single-purpose storage bowls tend to have some design flair, like the Stuffables line whose lids expand, or FlatOut containers, whose telescopic bowls collapse to about an inch.
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